A quick observation about the social news site digg. When the site first came out, I really read it a lot. There were a lot of really interesting and useful tech posts all the time. Plus a lot of fun movie related stuff, etc... But at the start, it was still a very small niche site.
As the site grew, the designers broadened the appeal by adding non geek related topics like politics and sports. It has my understanding that this greatly increased the number of users on the site and has made it very successful. However, I have noticed that as the number of users has increased, the quality of the tech section has decreased. The bigger the site gets, the dumber the tech section gets. Now its to the point where the tech section is like a watered down Engadget. Lots of gear links, some high level net related stuff, and that's about it. All dessert, no meat, no veggies. So at this point, I'm probably gonna drop my links to it.
Now let me be clear, the new broader digg user base is not stupid. They just have different interests from the original digg users.
So it makes me wonder if they shouldn't have tried to keep digg a niche and broaden the appeal of their technology in a different way, maybe diggtech, diggnews, diggsports. Is information more useful when its more niche focused? I think it is. Maybe being big is not always a good thing.
Tuesday, 27 May 2008
What is Digg's focus?
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